Buying or selling real estate is a complicated endeavor, and one that should be trusted to experienced professionals who understand the industry. Choosing a real estate sales agent/representative (or Realtor) should be something that is carefully weighed. In the world of real estate law, we’ve seen too many deals fall through or simply go awry, often as a result of clients not choosing the right sales rep.
It’s important to talk with a few different sales representatives before making your decision. While there may be pressure from a friend, family member or neighbour to use their services, don’t forget that it’s your decision! You need someone who you genuinely connect with and who you’re confident will do the job right. To help you along in your search, we’ve outlined the top 5 things to consider before you sign on with your next sales agent.
- Availability
Many real estate sales reps have other jobs, especially during times when the markets slow down. This can mean they are less available for you and may not be able to work around your schedule. If they are highly motivated and good at answering your calls, text messages and emails, that’s a good sign. Further, many real estate sales agents employ teams of other reps, and you may never actually get to work with the person whose picture you saw on the billboard or whom you initially called, so make sure you understand the ‘team’ dynamics and know who you’ll be working with.
- Local knowledge
Buying or selling a cottage, commercial property, or rural home for example in the Muskoka region is very different from other markets. Your real estate agent should be familiar with our local by-laws, properties, prices, other agents, local industry professionals, and so on. They need a solid understanding of your area to best do their job.
- Real estate expertise
Your real estate agent should have a decent number of successful closings under their belt, or at least be training with someone who does. You want someone who specializes in your type of sale or purchase, whether it’s residential, commercial, cottages, condos, farms, and so on. Each step of the process should be carefully explained to you, including the various paperwork and the legalities. Every home sale or purchase is different from the last, so the more experience they have, the fewer unexpected surprises you should expect. The more they understand real estate markets, trends, forecasts and related technology, the better they can serve you.
- Strategy
When you first meet with your sales agent, ask him or her about their actual plan to sell your property; you don’t want to hire someone who’s happy to ‘wing it’. Their plan should include a marketing strategy, staging tips, your listing options and so on.
- Negotiating skills
You need a go-getter who isn’t afraid of tough negotiations. If you want to get the best price or are committed to getting your dream home, don’t work with a Realtor who will shy away from doing their best to get you what you want.
If you’re on the hunt for a reputable, hardworking real estate sales rep in Muskoka, be sure to call Ares Law in Bracebridge at (705) 645–8743. We work with real estate agents every day, and we have compiled a list of the ones we highly recommend. We’re also here for all of your real estate concerns, questions, contracts and closings; we look forward to hearing from you!
